The Lockwood Group, a global pharma services organization, announced today the acquisition of IDEOlogy Health, based in Austin, TX, a best-in-class omnichannel medical education company known for its innovative engagement platforms and strategic healthcare provider communications tools. The acquisition strengthens The Lockwood Group’s commitment to delivering data-driven, high-impact medical strategy and communications for life science companies worldwide.
This strategic move combines The Lockwood Group’s deep scientific expertise and integrated services with IDEOlogy Health’s proprietary non-promotional educational solutions and strong reputation in oncology and hematology—including exclusive community oncology partnerships. Together, the unified organization will offer clients expanded capabilities, enhanced digital engagement tools, and greater scale across all facets of medical communications.
The integration of IDEOlogy Health’s technology platforms—including IDEO Talks and Sound Bites—into The Lockwood Group’s offering will enable more personalized, data-driven engagement strategies for clients navigating increasingly complex therapeutic landscapes. Additionally, this acquisition positions The Lockwood Group for continued growth in the oncology and rare disease sectors.
“This is an exciting new chapter for IDEOlogy Health,” said Mike Gramling, “Joining forces with The Lockwood Group allows us to scale our impact, expand our reach, and elevate the work we do with our clients and our partners in community oncology. Together, we’re poised to redefine what excellence in medical communications looks like.”
Jefferies acted as exclusive financial advisor to IDEOlogy Health.
The Lockwood Group is a global pharma services organization with over 600 employees, that partners with pharmaceutical and biotechnology companies to translate complex science into compelling strategies that drive clinical and commercial success. Learn more at www.thelockwoodgrp.com.
IDEOlogy Health’s unique strategic collaborations with leading community oncology partners allow them to build customized multichannel medical communications that are unique to their networks. Additionally, IDEOlogy Health is host to multiple congresses including the CME-accredited Texas Lung Cancer Conference, World Conference on Genitourinary Cancers, and the Nashville Hematology Conference. IDEOlogy Health’s platforms are known for driving measurable impact in specialty medicine.
IDEOlogy’s Sound Bites platform offers a convenient, unbiased way for oncologists to stay up to date.
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